Zeyu Zhao is currently pursuing a Master of Science in Artificial Intelligence in Business at City University of Hong Kong. He also serves as a Teaching Assistant in the full-time Marketing Department and a Part-time Research Assistant in the Information Systems Department, contributing to teaching support and applied AI research. Zeyu has gained industry experience through roles at Tencent, Bosch, and TikTok, where he worked on product optimization, AI model improvement, and user-generated content workflows. His work has led to measurable improvements in user engagement, model accuracy, and system efficiency. With skills in Python, SQL, and PyTorch, his interests lie in generative AI, intelligent systems, and data-driven product innovation.

Is Hallucination Not a Flaw? The Psychological Code of AI Hallucination Shaping Brand Attitudes