Bas is passionate about addressing the climate crisis with technologies and innovative business models. As the CEO and Founder of EcoMatcher, a tree-planting and TreeTech company, he has a proven track record in product development, global partnerships, marketing, sales, and growth strategies for Fortune 500 companies such as Philips, IBM, and ASML, as well as start-ups. Bas is Dutch and lives in Hong Kong.

From Tree Data to Climate Action: How AI and TreeTech Can Make Sustainability Transparent, Personal, and Scalable As climate action becomes an urgent business priority, one of the biggest challenges is not only planting trees or funding environmental projects, but proving impact, engaging stakeholders, and building trust. This presentation will explore how EcoMatcher uses TreeTech, artificial intelligence, blockchain, data capture, and digital engagement tools to transform tree planting from a traditional sustainability activity into a transparent, measurable, and interactive digital experience. Every tree planted through EcoMatcher is geo-tagged, photographed, assigned a unique ID, and recorded on blockchain, enabling companies and individuals to know where their trees are, who planted them, and what impact they create over time. The presentation will show how intelligent computing systems can connect environmental data, user engagement, impact reporting, and corporate sustainability programs into one scalable platform. A special focus will be placed on the role of AI in making sustainability more human. Through EcoMatcher’s Tree Personas and TreeChat+, recipients can interact with their real planted tree in any language, learning about its species, environment, farmer, carbon impact, and biodiversity contribution in an engaging and accessible way. The session will also discuss how technology can help companies move from generic sustainability claims to verifiable, data-backed impact. In the context of Future Tech 2026’s theme of AI and intelligent systems for a smarter world, this presentation argues that the future of climate action will depend on trusted data, transparent platforms, and meaningful digital experiences that connect people, businesses, and nature.