World Conference on Women's Empowerment, Gender Equity, and Social Impact

Theme: Empowering Women, Advancing Equity, and Creating Sustainable Social Impact

12-13, November 2026 Seri Pacific Hotel Kuala Lumpur, Kuala Lumpur, Malaysia
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Norfadzilah Abdul Razak
Featured Speaker

Norfadzilah Abdul Razak

Session Speaker

Malaysia

Biography

Dr. Norfadzilah Abdul Razak is a Senior Lecturer and HRDC Accredited Trainer at the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Malaysia, with 14 years of experience in education, research, and professional training. She holds a PhD in Management from Universiti Utara Malaysia, a Master’s degree in Human Resources Management, and a Bachelor’s degree in Office Systems from UiTM. Her areas of expertise include organizational behavior, human resource management, management, entrepreneurship, business analytics, leadership and teamwork, consumer behavior, and research methodology. She has extensive experience teaching undergraduate and postgraduate courses, supervising Master’s and PhD students, and conducting training in research methodology and data analysis using MS Excel, SPSS, SmartPLS, and Tableau. Dr. Norfadzilah has secured a total of RM131,100 in research grants, including national and university-funded projects, and has published 62 articles with 796 citations, an h-index of 11, and an i10-index of 12. She has also received multiple Gold and Silver awards for teaching, learning, sustainability, and innovation competitions. As an accredited HRDC trainer, she actively conducts professional development programs focused on business development, digital skills, workforce transformation, leadership, and entrepreneurship.    

Abstract Title

When Enrichment Isn't Enough: Structural Challenges Hindering Malaysian Women Entrepreneurs Abstract: Women's entrepreneurship plays an important role in driving Malaysia's economic growth; however, female business owners face unique barriers to achieving business stability and navigating cultural role expectations. Based on the COR model, this research examines how Work-to-Family enrichment (WFE) and Family-to-Work enrichment (FWT) affect MSME owner success, focusing on growth intentions and business viability. The analysis uses PLS-SEM to examine a dataset from women entrepreneurs across several categories of MSME business in Malaysia. This analysis demonstrated that neither Work-to-Family enrichment nor Family-to-Work enrichment is a predictive factor of growth intent, due to numerous obstacles and barriers to the continued learning and development of women entrepreneurs. In the next section, these obstacles and recommendations for action will help support women and all other stakeholders (government and NGOs) in creating resources and support systems that can assist women entrepreneurs in sustaining their businesses into the future.